Your Business Breakthrough
Watch this intro video first! Imagine a small set of stairs. Getting to each next step requires you to break through an upper limit, to see opportunities for your business you didn't know were possible. This week is about identifying those barriers that are keeping you from getting to that next step.
You’re at the Zero to Clarity stage if you need to break through the overwhelming possibilities and fear of starting to actually create a product or service offering that is earning you money. The goal is to arrive at a clear direction, strong purpose and a solid business foundation.
Are you just starting your business? Or do you already have a business but feel like you lack clarity about who your ideal customer is and what value you can bring them with your skills and experiences? Then you are in the right place — Zero to Clarity! In this first lesson, we're going to take you through some specific challenges you might be facing so you can clearly define what’s holding you back from breaking through to that next level.
Weekly Action Step:
Once you’ve confirmed you identify with the Zero to Clarity stage, be sure to complete the exercise at the end of the lesson. Get specific about what you’re struggling with, what’s limiting your business growth, and what a breakthrough to clarity would look like for you. BONUS ACCOUNTABILITY: Take a photo of your exercise and tweet it to us – @ckelso & @jasondoesstuff!
You’re at the Clarity to Scale business stage if you need to break through the limitation of your own time and turn your current 1-to-1 or 1-to-few offerings into a 1-to-many format. The goal is to have more breathing room, the freedom to step back, steadier revenue, and higher potential ROI for your time and effort.
Are you currently trading time for money? Maybe you’re busy freelancing or taking on 1-on-1 clients or you have a small group format like live workshops that require you to be constantly reinventing the wheel. If so — you're at the Clarity to Scale stage! Your business has a clear purpose and you know who your customers are, but you feel stuck in a never-ending cycle. In this lesson, we walk you through the particular struggles and challenges holding you back at this level.
Weekly Action Step:
Once you’ve confirmed you identify with the Clarity to Scale stage, be sure to complete the exercise at the end of the lesson. Get specific about what you’re struggling with, what’s limiting your business growth, and what a breakthrough to scale would look like for you. BONUS ACCOUNTABILITY: Take a photo of your exercise and tweet it to us – @ckelso & @jasondoesstuff!
You’re at the Scale to Optimization stage if you need to break through the distraction, lost efficiency and disorganization created by too many projects that aren’t working together in one cohesive system. The goal is to have more financial sustainability and freedom to take time away.
Are you constantly in selling or launch mode? Does your business revenue looks like a rollercoaster ride and lack predictability? If so, chances are you’re in the right spot — Scale to Optimization! We're going to help you zoom the lens out and look at how your various products and services can work together in a more effortless way. We’ll help you build authentic automated systems and processes that serve you, your customers, and your business bottom line better. Fun fact: This is the stage that we're currently in too!
Weekly Action Step:
Once you’ve confirmed you identify with the Scale to Optimization stage, be sure to complete the exercise at the end of the lesson. Get specific about what you’re struggling with, what’s limiting your business growth, and what a breakthrough to optimization would look like for you. BONUS ACCOUNTABILITY: Take a photo of your exercise and tweet it to us – @ckelso & @jasondoesstuff!
What is BuyOurFuture you ask? It’s the products and services to help you build the future you’ve always wanted. It’s a community of 350+ entrepreneurs, creatives, small business owners, etc, who support each other. It’s direct access to us, two people who are in the business-trenches every day, sharing what we’ve learned and how you can avoid our mistakes. Oh, and you get any products we create in the future FOR FREE!
Caroline Zook is an artist, writer and creator of the online learning hub for soulful creatives, Made Vibrant. After a short-lived career in advertising, she started her entrepreneurial journey as a brand designer but over the years has expanded and evolved her business to include online courses, art prints, live workshops, and most recently, her first published book! She’s constantly striving to become the best, brightest version of herself, and her passion is teaching creative entrepreneurs how to build businesses aligned with their personal core values.
Jason Zook is best known for his crazy $1,000,000+ idea: IWearYourShirt. He sold his last name twice and wrote the first-ever fully sponsored book. Jason has created over 20 projects since 2013 with over 50 profitable product launches. His projects consist of online courses, software products, live workshops, and a few weird ideas along the way. Jason loves sharing his entrepreneurial journey and is on a mission to help people use the skills they have to build a business that supports their lifestyle and dreams.